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Wedrich, A; Langmann, G; Klug, U; Langmann, A; Faschinger, C; Wohlfart, C; Weger, M; Granitz, E; Kohlhofer, A; Hodl, R; .
Development and implementation of a mission statement at the University Department of Ophthalmology Graz.
SPEKTRUM AUGENHEILKD. 2012; 26(4): 212-220.
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Autor/innen der Med Uni Graz:
Faschinger Christoph
Klug Ursula
Langmann Andrea
Langmann Gerald
Wedrich Andreas
Weger Martin
Wohlfart Christina
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Abstract:
An interdisciplinarily generated mission statement facilitates focusing on a corporate goal. This mission statement including vision, mission and values should serve as a basis for a strategy which is supported by all professional groups and which promotes the further development of the organisation unit. The development of such a mission statement is a particular challenge especially in a university setting with its various duties in high level care, science and teaching. Aim of this EFQM (European Foundation of Quality Management) project was the development of a mission statement for our department. The heads of all disciplines in our department were invited to join the project group. In monthly sessions of this project group a mission statement was developed with the help of an external moderator using feedback loops according to the RADAR logic. In the following three months this mission statement was communicated through intensive discussions in the regular meetings of all the various professionals in our department (physicians, nursing teams, laboratory team, administration staff, orthoptic staff, technicians and cleaning staff). Emails, posters and flyers as well as screensavers were used to aid communication. Finally, after designing a questionnaire we performed a survey of a statistically representative group of the department staff by asking 40 % of the members of the various disciplines on a randomly assigned day to answer the questionnaire simultaneously in our lecture hall. For a positive completion of the project, at least 80 % of the respondents had to be able to recognize substantial details of the mission statement. Due to the aforementioned feedback loops the heads of all disciplines were able to define a mission statement including vision, mission and values in a total of five meetings. In the following three meetings the text of the mission statement was completed with graphs and pictures illustrating the content, and the questionnaire was designed. Ninety-eight percent of the questioned staff recognized detailed elements of the mission statement. The acceptance of the mission statement was 80 %. The involvement of all disciplines using joint meetings as well as feedback loops between the meetings enabled the definition and communication of a mission statement of the Department of Ophthalmology of the Medical University of Graz. This mission statement was accepted by 80 % of an interdisciplinarily representative group as a basis for their daily work and for the further development of the organisation.

Find related publications in this database (Keywords)
Mission statement
University department
Quality management
EFQM
RADAR logic
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